“Perhaps I write for no one. Perhaps for the same person children are writing for when they scrawl their names in the snow” – Margaret Atwood
When I decided to make this blog, the first question was always, “who is your target audience?”
Uhhh… my what?!
If you are not familiar with “target audience”, it is marketing fancy-speak to help people stay on a consistent target and have successful careers. It is the reason why creators look for themes and seek a loyal following, because you “sell” a product directly to the “audience” that seeks it.
Here is the problem. Every time I hear the term “target audience” for my blog I freeze. Who would want to read about what I have to say? Why? At best, I am some sarcastic and overly opinionated girl from the internet. I am not an expert on anything else other than my own life and experiences. Why then, do I need to have a blog?
(Incoming rant, sorry)
When I was a kid, my dad used to sing to us. One of his favorite songs was “Retrato” by Joan Manuel Serrat with lyrics from Antonio Machado’s poems. This one always comes to mind when people ask why I need a blog (or Twitter). It talks about who he is writing to in his poems. Basically, he says he speaks to himself, in a way of speaking to God. He writes because he needs to have that conversation with “his best friend” (Himself, God… whatever) to better understand humanity and life itself.
If it worked for Antonio Machado, why not me?
My first blog, I talked a lot about how I made projects and what products I used. It bored me to no end, but “it was marketable”. I could add affiliate links to the products and hopefully gain a commission at no extra cost to my readers. I just could not do it anymore, it was stifling, uninspired and uncreative. It did not fulfill that part of me that wanted to create in the first place. I didn’t feel inspired to write or even start new projects.
The truth? I write because I want to, I need to. The words pour out of me some days and I can barely stop them. I don’t do it for an audience. My thoughts just need to find “paper” (blog in this case).
Why not just write a journal then, you ask? I could and I do. The Internet, though, creates the illusion that we are “screaming into the void”. We are all in a very real sense standing at the edge a cliff and shouting at the emptiness and occasionally, we hear each other. When we do, something almost magical happens. We connect. We understand our experiences better when we share them with others. When we find people that understand and accept us, even critique us, we grow. Appreciation is an important part of the creative process, but not why we create.
At the end of the day, we create things (words, art, etc), because we just have to. We can’t help it.
So what will you expect to find in this blog? Just my thoughts while I add more art into my life. While I learn, some good days, some bad. Things I tried, things that failed. Things and people that inspire me. Most of all, you’ll find ME and hopefully, you’ll find a little bit of You as well. If it inspires one person to do something creative, it’s worth it.
If you have read this far and are still interested in reading more, then YOU are my target audience. The “friend” that Antonio spoke about. Thank you for understanding. Welcome to my mind.
There is more to come. Stay tuned!